odm facial cleanser formulation OEM/ODM Amino Acid Facial Cleanser Expert | Custom Formulas

Our ODM facial cleanser formulation service provides a complete solution from concept to finished product for brands that need a custom cleanser developed from scratch. We begin by understanding your target audience, skin concern, desired texture (e.g., foaming gel, creamy milk, balm, oil), key marketing claims, and price point. Our R&D team then leverages our library of over 3000 formulations to create a unique prototype. We specialize in innovative formulations, such as cleansers with built-in actives (e.g., a clarifying cleanser with salicylic acid beads, a brightening cleanser with vitamin C derivatives), pH-balanced formats, or ones featuring novel ingredients like micellar technology or prebiotics. We overcome common formulation challenges, such as creating a stable emulsion for a milky cleanser or ensuring a balm cleanser melts at skin temperature. The process includes multiple rounds of sampling, stability testing, and efficacy testing (e.g., measuring cleansing power and skin hydration post-wash). For a vegan beauty brand, we developed an ODM jelly-to-foam cleanser with a patented cactus extract that provided a refreshing feel and was packaged in 100% post-consumer recycled plastic. This end-to-end service allows you to launch a differentiated product that stands out in a crowded market. If you have an idea for a innovative facial cleanser, contact us to initiate the ODM formulation process.